Showing posts with label packaging. Show all posts
Showing posts with label packaging. Show all posts

11.04.2009

American West Revisited


I've always been fascinated by toy weapons... so much so that I did a re-branding project with American West caps when I was in design school.

My main memory of cap guns from childhood was watching a boy at music camp unrolling the paper caps and popping them on a piece of smooth cement with a rock, savoring the sulfur smell as he struck each powder dot.

The toy itself seemed so wasteful to me, with its vacuum formed plastic and cardboard packaging. In my revision, I like to think that some outlaw kid would staple the package to a belt they 'borrowed' from a parent and drape it across their chest like a bandoleer, given the opportunity. On the other hand, being uncomfortable with giving children toy weapons I kept with the old west theme, but surreptitiously played with the logo. (Note the surrendering American West figure at the center of the target/badge).

It's never seemed right to me to give a pretend deadly weapon to a kid. Let them make their own, I say.